A Celebration of The Human Spirit to Overcome Breast Cancer

It is that time of the year again when the cricket community shows their human spirit in support of breast cancer, as South Africa face India in the 4th One-Day International at the Bidvest Wanderers stadium for what will be the 7th PinkDay ODI.

What it is about

It’s a day when survivors, friends, family, and complete strangers dress up in pink in support of breast cancer sufferers and their families. It’s also a day that we remember, joyously, the brave people who lost their battle to it.  It’s the day when we paint Jo’burg pink to raise funds for breast cancer awareness.

This event is a huge hit on the entertainment calendar each year and has now also become a very popular fashion event. People – young and old, men and women – go all out with their outfits to show their support of this cause.

We are incredibly excited to welcome on board this year Lead SA in support of our #PinkFriday Campaign, Miss South Africa by Sun International as well as David Tlale as our fashion ambassador.

Our Ultimate Goals

1 in 28 women in South Africa will be diagnosed with breast cancer at some point in their lives. Breast cancer is a disease that can be treated with great results if diagnosed early and as such we strongly believe that if the awareness of the disease is increased, we can combat common misperceptions that exist around it and encourage regular examinations to increase early detection.

Through the PinkDay platform, we aim to align all our activities around 2 core objectives:

  • Significantly increase awareness of breast cancer
  • Significantly increase the funds we raise to enable research and treatment of breast cancer

Who the proceeds are for

Charlotte Maxeke Johannesburg Academic Hospital also trains medical students, interns, medical officers, registrars and junior consultants in breast care making it a centre of excellence in this field.  There is also a “Breast course 4 Nurses” programme to empower nurses in breast care. On an annual basis this hospital treats more than 200,000 patients.
The Breast Care Unit at the Charlotte Maxeke Johannesburg Hospital is the newly selected beneficiary of this iconic event. This unit is run by Doctor Sarah Nietz and her team of dedicated specialist nurses, and provide access to quality breast care regardless of geographical location and socioeconomic status. The unit sees up to 350 women with newly diagnosed breast cancer every year and provide a service to seven district hospitals. Patients from other provinces and all over Africa are also accommodated. 

The breast care clinic, newly diagnoses 350 breast care cases annually from Gauteng, Mpumalanga, Limpopo and even further afield. The sad reality is that due to a lack of education around the disease, patients often arrive at the hospital at a time when a fairly treatable disease, if detected early, has progressed beyond the point of treatment. The aim is to invest in a tangible facility and contribute to the service they give as well as the research and education they do to enable more successful treatment of breast cancer through earlier diagnosis.

PinkDay 2018 will take place on Saturday 10 February at the Bidvest Wanderers Stadium when the Proteas take on India in the Momentum One Day International series. Event hosts, Cricket South Africa (CSA), Momentum and the Bidvest Wanderers Stadium are pulling out all the stops to make sure that the objective of increasing breast cancer awareness is met and that more money than ever before will be raised for breast care support.

#PinkFriday – 9 February 2018

This campaign will be formally supported by Lead SA and this will see the PinkDay go national in a manner that allows everyone to get involved, even if they cannot attend the day.
2018 marks the launch of Pink Friday:  a national call to action for South Africa to #PitchUpInPink and support this cause, the Proteas, and call on their colleagues, their friends and family to get tested and contribute to the cause.

#PitchUpInPink is a campaign aimed at getting South Africans dressed in pink on Friday 9 February, and to pitch in and donate towards the cause.  Event partners, Cricket South Africa (CSA), Bidvest Wanderers, and Momentum have already got their personnel involved and excited to be wearing pink on this day.

Whether it’s pink socks, a pink shirt / dress, or going all out in pink from head to toe are what we encourage people to do. Companies, schools, sport organisations, general public and media – this is a day to show your support.


Corporate Entities

  • Add a section in your newsletter / internal communications to challenge staff to wear pink and share their outfits with us on social media using #PitchUpInPink. Even better: take a nice group photo and let’s see which company is the most creative on this day!
  • Arrange an educational session to give all staff, men and women, what could be life-saving information.
  • Schedule a tea break for everyone, but give that cup of tea a skip and use the time to make a donation – big or small – via SnapScan.
  • Turn your logo on social media pink for the day or adopt the official Facebook Profile Pic frame.


  • This is a great way to raise funds for both your school and the cause! For a small donation of R10 or R20, kids can come to school in jeans and a pink top / shirt. Let them be creative and share that creativity with us on social media using #PitchUpInPink. Schools benefit 50% of funds and pay the other 50% via SnapScan or EFT.
  • Have a pink themed market day and raise funds this way. This will get the creative hats on and develop some entrepreneurial skills – all for a good cause!

General public

  • Wear something pink, take a photo, share it on your social media platforms using #PitchUpInPink and make a donation via SnapScan.
  • Share that photo with friends and encourage them to do the same.
  • Change your social media profile picture to pink.


  • Turn your logo pink for the day or dress your presenters in pink for their show.
  • Change your social media logos to pink with a short message of why and include #PitchUpInPink.
  • Give us a shout out and encourage listeners to share their photos!

Miss South Africa

The Miss South Africa pageant and current Miss SA, Adé van Heerden have recognised the significance of breast cancer as a reality that most South Africans deal with, whether personally or through a colleague, friend or family member.

Their support of the PinkDay campaign highlights the fact that PinkDay is more than a cricket match and calls on all South Africans to raise awareness for breast cancer.

Adé, being a medical doctor herself, will play a significant role in highlighting the objectives of the campaign and getting South Africa to #PitchUpInPink.

David Tlale

This is an opportunity for all South Africans to express themselves in incredible fashion, have fun and
The Pink Day has for many years inspired cricket fans to dress up and show up and now David Tlale is calling on everyone to really add their own personal style and glamour to the day.

David Tlale has also proudly collaborated with the PinkDay campaign by designing the official Relate bracelet that is available for sale to the public.

Important facts and information

Event name: Momentum One Day International Pink Day / Momentum ODI Pink Day

Hashtags: #PinkDay #PinkODI #PitchUpInPink

Event date: Saturday, 10 February 2018

Event location: Bidvest Wanderers Stadium, Corlett Drive, Illovo


Beneficiary: Breast Care Unit at the Charlotte Maxeke Johannesburg Academic Hospital

Donations: Buy a ticket or via EFT, Credit Card, Snap Scan on

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