Today sees the launch of #RealLifeRealEstate whereby Lucas Radebe, a Jawitz Properties client tackles the emotionally-compelling story of ‘what makes a house a home?’.
‘For Jawitz, homes are more than just inventory or stock, they represent memories of sellers and dreams for interested buyers. We are delighted to have Lucas on board, sharing his story, in order to encourage South Africans to share theirs’, says Herschel Jawitz, CEO Jawitz Properties.
Radebe adds, ‘I have stayed in many houses in my lifetime. From Diepkloof, Zone 4 to Bophuthatswana, all the way to Elland Road in Leeds, but for me there will always only be one home – South Africa.
In the campaign premiere of the content series, Radebe shares the trials and tribulations of his #RealLifeRealEstate journey.
‘It was the authenticity of the campaign that lured me to this project, as well as the rewards that are on offer to the average South African,’ he continues.
‘An integrated social media campaign encourages South Africans to submit their #RealLifeRealEstate stories with @JawitzProp on Twitter, @Jawitz.Properties on Instagram, and via Facebook. The brand will be surprising and delighting fans this Festive Season with appliances, vouchers for home furnishings and even the possibility of contributing to rental and property upgrades for someone in need, through various regional radio campaigns’, concludes Jawitz.
The campaign runs from 15 November 2018 to 28 February 2019.
